GTA 6 Marketing in Pictures

Grand Theft Auto VI comes out on November 19, and the advertising has already left the trailer. It is on buildings, on a tram, on a coffee cup, and on two of the most photographed people alive.

The posters

Times Square is the loud version. The whole block is the same set of posters, each one dated November 19, 2026, with “I ♥ Vice City” running through the middle of it. Traffic is still traffic. The ads are just bigger than the shops underneath.

Lyon went for height instead of a crowd. Two glass towers carry the artwork down the facade, and the date is written the French way: 19 Novembre 2026. From the street it reads like the building itself is the poster.

Grand Theft Auto VI artwork covering glass towers in Lyon — Lyon, with the date in French.

In Hong Kong the same campaign is moving. A double-decker tram is wrapped lilac and pink, and Lucia is across the side in the grey “Baddie” hoodie, bandana up. People are riding it like any other tram.

A lilac and pink GTA 6 tram in Hong Kong, with Lucia on the side — Hong Kong. Lucia, on a tram that is still in service.

The clothes

That hoodie made it off the poster. Taylor Swift wore it cropped, with the ripped shorts and a red bandana, walking beside her husband, Travis Kelce. His shirt is the Leonida one: a surfer, a bandana, palm trees, the name of the state across the bottom. The interesting part is the crowd. Nobody is looking at the clothes. They are looking at her.

Taylor Swift in a Baddie hoodie and Travis Kelce in a Leonida shirt — Taylor Swift and Travis Kelce, in the campaign clothes.

Miami, already answering to Vice City

Miami does not need a billboard the size of a tower. The Kaseya Center already says “Welcome to Vice City” in the script from the logo, pink on black, over the doors. Someone held a paper cup with the VI palms up to it, which is about as on the nose as a photo gets.

A VI paper cup held up to a Welcome to Vice City sign on the Kaseya Center — The Kaseya Center, and a cup that matches it.

A Welcome to Vice City billboard lit up over a parking lot — The same line, on a billboard over a lot.

A Ferris wheel lit pink and blue, with Vice City on the hub — And on the hub of a Ferris wheel, in the campaign colors.

Some of it is just the color. Columns under the rail line fade from blue to pink. An airport garden is washed in the same light, palms included, as if the terminal had agreed to the palette for the month.

Pink and blue columns under elevated tracks — Under the tracks.

An airport garden lit pink and blue — Outside an airport.

The cars

Ocean Drive is where the campaign stops looking like advertising and starts looking like a Saturday. Outside The Betsy, a row of lookalike supercars is parked at the curb: a green convertible with the hood up, an orange one with the doors open, a pink and blue one further down. People on bikes are walking around them. Nobody has coned the street off.

Bright custom cars parked outside The Betsy on Ocean Drive — Outside The Betsy.

An orange supercar with the doors open outside The Betsy — The orange one, doors up.

The rear of a pink and blue supercar with a Vice City plate — Vice City on the plate.

A white classic car with a Leonida plate reading GTA VI — Leonida. Goodtime State.

A row of brightly painted cars in a concrete lot — The same cars, before anyone parked them on the Drive.

The stuff you can pick up

Then there is the scale that fits in a hand. Banana boats stacked by a fence say “I Vice City.” A pink bottle opener says it in script. At home, the shirts, the caps, the tote, and a little VI light are just on a desk next to a console, which is where a campaign ends up once it leaves the street.

Stacked banana boats printed I Vice City — I Vice City, on a boat you sit on.

A hand holding a pink Vice City bottle opener — And on a bottle opener.

GTA 6 shirts, caps, a tote, and a glowing VI sign on a desk — The desk version.

Click any photo to open it. None of these are official stills. They are what the launch looks like when someone walks past it.